By now you’ve probably heard about Apple’s war against Facebook, and if you haven’t, then that’s okay, all you need to know is that Apple’s latest update may have left Zuckerberg (Facebook’s CEO) a little upset…
iOS 14, and the updates that followed have led to Apple prompting iPhone users if they wish to be tracked by platforms such as Facebook. The little pop up allows users to turn off some of Facebook’s tracking features, and that has left many advertisers concerned that their ads will will be rendered useless.
However, this is not the case. Although Apple has made it slightly more difficult to hyper target your audiences, it hasn’t banned ads all together… iPhone users will still be presented ads from advertisers, this is not an ad blocker, like some are making it out to be!
Although it seems like Facebook just lost a super power, this may have just presented businesses with the perfect opportunity to double down on their advertising! Yes you read that correctly, this is actually the BEST time to advertise on Facebook! Here’s why:
1. It’s still Facebook – The biggest social platform on the planet.
Everyday hundreds of millions of people use Facebook’s apps. From Instagram, to WhatsApp to Oculus, the Facebook Group of apps is by far leading the way when it comes to digital engagement. This means that for every month that you’re not on advertising on Facebook, your brand is missing the opportunity to be presented to 2.89 BILLION users.
2. More Digital Real-estate for you to concur.
As brand’s pull back their current strategies in fear, new comers have less competition, and therefore a better chance at making an impression! In marketing, things change quickly and if you’re not dynamic with your strategies, you’re probably going to miss a lot of opportunities. Luckily for you, we can always help here (shameless plug to contact us today)
3. Quality, Transparency & Relevancy.
A lot of advertisers got away with some horrible ad campaigns and came out the other end profitable, those days are gone. Now more than ever, your content needs to be thumb-stoppingly good. The best way to combat this new update is by investing more time in understanding what your audience wants to see and engage with. Another great reason to advertise on Facebook, the data insights can tell you pretty quickly what people are taking the time to stop, watch and interact with and what they’re just mindlessly flicking past.
Facebook advertising is far from dead, and this may be your best opportunity to see some fantastic returns on investment!